Business
Challenge:
- The client is a technology giant and the worldwide leader in software, services and solutions. A dedicated team within the client’s organization manages and stewards the entire program for its partners.
- To understand the efficiency and effectiveness of the program, the team solicits feedback by fielding an annual survey of its partners.
- They wanted to evaluate the survey results, track the satisfaction among its partners and identify improvement areas in the Partner Program.
- The client approached TurnB for devising survey analytics to improve its business by generating business insights from surveys thereby enhancing partners’ experience.
TurnB Approach
The annual survey data and partner demographic data was given to the client and following approaches were used:
- To understand the relationship between the variables and to identify the drivers of the survey metric, various data analysis techniques were performed.
- Trend and verbatim analysis over the years were performed on the key survey to identify distribution of sentiments and key themes.
- Via TurnB’s exclusive Apostle Modelling, a focused study was done on high priority partners.
Implications
Following were the outcomes after designing the incentive program model:
- Due to time tracking of the incentive program performance, the learning group were able to take proactive course correction measures.
- There was a significant sales lift.
- Customer satisfaction was increased.
- Existing skill gaps were gradually reduced around emerging technologies in the market.
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