Business
Challenge:

  • Client is a technology giant and the worldwide leader in software, services and solutions. It relies on its partner organizations across globe to promote, expand and retains its business.
  • Client runs a skills Initiative program to promote the sales of their cloud-based products by providing training to customers across the globe through partners.
  • The client delivers training to its customers through diverse channels. Certain channels provide training at subsidized rate, some provides training for free, some are digital while some are classroom sessions.
  • Client required to perform a deep dive analysis on the global distribution of training through these diverse channels.
  • The key objective was to redesign the budgeting and allocation strategies across geos based on insights derived from the analysis.

TurnB Approach


Shortlisting training channels:

  • Identified multiple channels through which training takes place and shortlisted key ones required for analysis based on contribution and region level presence.

Data Collection:

  • Training details of various channels were procured from their respective cubes/data sources.
  • Delivery region/country level details were collected for all channels.

Visualization:

  • The client should get a holistic view of the contribution of multiple channels across multiple geos across the globe.
  • Prominent regions/countries should be visually highlighted.
  • Created a heat map view to better convey the insights; prominent regions were highlighted using box and whisker plot algorithm.

Automation:

  • Generation of WW heat map involved a lot of manual work, and it was difficult to scale the execution based on client requirements.
  • Created an automated algorithm using python to generate the heat map based on input training numbers.
Approaches background
Infograph

Implications

  • Helped client in getting a holistic, easily consumable view on distribution of trainings through multiple channels across geos.
  • Enabled client to redesign their marketing, promotion and budgeting strategy tailor made to cater the specific demands of customers across the globe.
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