Business
Challenge:

Newsletter Genre for a Comprehensive view of Business in a Skilling Initiative Program

The client, a global technology leader, relies on partner organizations worldwide for business growth. They run a Skills Initiative Program, providing training subsidies to partners to promote sales of their cloud-based products. To enhance communication, the client requested a newsletter summarizing the program's current state and overall business outlook. The goal is to distribute this newsletter to stakeholders across departments, ensuring equal exposure and understanding of the initiative's impact on a global scale.

TurnB Approach


Identified Metrics -> Prepared Dataset -> Designed Newsletter

  • Brainstormed and listed all metrics relevant to understanding the rhythm of business.
  • Based on the intended audience for the final deliverable and the availability of data, we identified the important Key Performance Indicators (KPIs).
  • Collaborated with stakeholders to identify multiple data sources containing the required data.
  • Conducted an exploratory data analysis on datasets, uncovering numerous business scenarios and clarified them through multiple meetings with stakeholders.
  • Built logic and calculated the business metrics for the newsletter.
  • Brainstormed and finalized the storyline and flow of the newsletter.
  • Decided on the appropriate visual representations to present multiple data points sliced and diced by different business parameters.
  • Created the newsletter and shared it with stakeholders working in different departments.
Approaches background
Infograph

Implications

  • The newsletter provided equal visibility to all stakeholders regarding the program's status.
  • The newsletter received a great response from stakeholders across multiple departments.
  • The client decided to create and distribute monthly versions of the newsletter moving forward.
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