Business
Challenge:

  • Client is a technology giant and the worldwide leader in software, services and solutions. It relies on its partner organizations across globe to promote, expand and retains its business.
  • Client runs a skills Initiative program to promote the sales of their cloud-based products by providing training to customers across the globe through partners.
  • It pays subsidies to partners every month based on the volume of training activities reported. The current pricing model of training program subsidy is designed by dividing the entire geography into multiple pricing buckets.
  • The client needs to revisit the methodology adopted for pricing by performing an exhausting analysis based on published prices by partners across multiple countries across the globe.

TurnB Approach


Shortlisted Countries:

  • Client has business across ‘n’ number of countries across the globe.
  • Classified the entire globe into multiple regions and shortlisted the top volume generating countries within each region.
  • Shortlisted countries considering multiple factors such as current pricing bracket, economic standards, geographic position in the globe etc.

Shortlisted Partners in the selected countries:

  • Client has huge network of partners; practically impossible to fetch pricing details from entire partners; calls the need for a precise set of samples representing critical pricing behaviors.
  • Performed an exhaustive analysis on partner training data and identified behaviours effecting the pricing strategies; shortlisted top performing global and local partners in selected countries.

Shortlisted Courses:

  • Client offers a wide range of courses as part of their skilling initiative.
  • Shortlisted a set of courses representing a major chunk of training volume and covers a fair representation of multiple pricing parameters.

Calculated Standard Price across courses for partners:

  • Analyzed the pricing variation across courses based on difficulty level, demand and standard duration across countries and partners.
  • Devised a logic factoring all the above parameters and calculated a standard price across countries for all partners.

Suggested the revised pricing strategy for the program:

  • Analysed the variation in standard pricing across partners in each country.
  • Applied appropriate statistical measures based on observed variation to fix a unique price across countries for the ease of comparison.
  • Analysed the variation between published partner pricing and skills initiative pricing and suggested the revised pricing strategy for the program.
Approaches background
Infograph

Implications

  • Identified countries where pricing variation is the highest.
  • Redesigned the subsidy pricing bracket by reshuffled countries across pricing buckets.
  • A better subsidy pricing strategy unanimously accepted by key stakeholders which provides a uniform discount percentage across Geo