Business
Challenge:

  • The client, a leading technology titan, runs a co-marketing program for their associates where the client invests 50% of funds along with the selected eligible associates to conduct approved marketing activities by the associates for training growth.
  • The client wanted a consolidated dashboard which helps them track and measure the success of program and enable discussions with associates regarding various stages of their marketing performance from planning to execution.

TurnB Approach

Developed a PowerBI dashboard with various views for various stakeholders based on their business interest, designed and implemented new metrics for success definition.

Designed new intuitive designs to accommodate the large number of metrics to make the dashboard clutter-free and easy to read.

Implemented row-level security to ensure the data security is in place in line with client privacy settings across the org.

Implications

Provided an intuitive and clutter-free dashboard with success metrics for the stakeholders to take decisions on various aspects of the program.

The dashboard helped the client in driving discussions with associates on best practices followed which helped drive the impressions up by 50% and leads by > 100%.

The client dashboard followed the security settings implemented across the org and hence privacy compliance was taken care of.

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