Business
Challenge:
- The client, a Fortune 50 company, is involved in providing training to customers through their various associates for evangelizing their products and services.
- The client wants to run a campaign towards the end of the year focusing on certain regions to push the associates in those regions towards their sales goals; by the end of the campaign, they need to recognize outstanding partners across each region as well as an overall award for top performers across the regions.
- For this, the client needs to set KPIs aligning with business objectives as well as design a dashboard for measuring the progress of the campaign weekly.
TurnB Approach
- Factored the various metrics to be considered as key KPIs aligning to business objectives.
- Designed the campaign after analyzing the various factors and setting up the thresholds for the metrics to push the associates towards the targets.
- After the launch of the campaign, we designed an intuitive dashboard to measure the evolution of associates weekly towards the progress of campaign objectives.
- The dashboard was designed to rank the partners using the various parameters, compare the progress in ranking vs. previous weeks, and also identify the reasons for decline.
Implications
- The KPI metrics for the campaign were aligned with the overall program objectives; hence, the campaign push helped achieve the overall organizational objectives.
The client achieved 38% growth over their targets in the regions of the campaign as the campaign pushed the associates to achieve their targets.
- The managers managing associates were able to track the performance and help push the associates towards the top, which in turn increased the sales monthly.
Enquire Now