The technology giant, a global leader in software and services, initiated a program to promote the adoption of its cloud-based products through partner organizations. Focused on customer skill development and certification, the program aimed to drive product adoption. Ensuring a seamless distribution of exam coupons directly to learners, the initiative tracked key metrics like redemption rate and exam pass rates to evaluate its effectiveness in promoting and expanding the client's technology portfolio.
Following approaches were used:
Following were the outcomes: