Business
Challenge:

The client, a Fortune 50 company, sought to optimize the number of evangelists to enhance and drive technology adoption worldwide.

TurnB Approach


We identified and extracted relevant data elements from the client’s database, employing the following approaches:

  • Checked the accuracy of data elements.
  • Identified an exhaustive list of factors affecting the count and prioritized them based on business relevance.
  • Conducted trend analysis on major parameters across fiscals and determined the seasonality of factors through time series analysis.
  • Conducted multivariate analysis and defined metrics to measure business performance.
  • Calculated the percentage change between factors across years and incorporated it into the defined metrics.
  • Analyzed favourable and unfavourable scenarios to identify regions requiring additional evangelists.
Approaches background
Infograph

Implications

  • The stakeholders could identify regions and specialties requiring additional evangelists, facilitating the balancing of evangelist density.
  • An initiative to develop more evangelists was implemented.