Business Challenge:

The client, a Fortune 50 company, sought to optimize the number of evangelists to enhance and drive technology adoption worldwide.

TurnB Approach:

We identified and extracted relevant data elements from the client’s database, employing the following approaches:

  • Checked the accuracy of data elements.
  • Identified an exhaustive list of factors affecting the count and prioritized them based on business relevance.
  • Conducted trend analysis on major parameters across fiscals and determined the seasonality of factors through time series analysis.
  • Conducted multivariate analysis and defined metrics to measure business performance.
  • Calculated the percentage change between factors across years and incorporated it into the defined metrics.
  • Analyzed favourable and unfavourable scenarios to identify regions requiring additional evangelists.
Implications:
  • The stakeholders could identify regions and specialties requiring additional evangelists, facilitating the balancing of evangelist density.
  • An initiative to develop more evangelists was implemented.