The client is one of the biggest retail and distribution conglomerates in the GCC, with outlets across multiple geographies. To direct staff performance and incentivize them, the client sets monthly sales goals. They aimed to make the process of creating sales targets (product section level) more data-driven, scientific, and accurate based on past data. The client also required benchmarks at the daily and weekly levels to monitor sales progress in relation to the target throughout the month, with a system in place to monitor objective accomplishment at the day, week, month, and YTD levels. To achieve this, we needed to devise a target-setting process with improved accuracy and create an automated and comprehensive BI dashboard providing a detailed view of the determined sales target versus the performance.
Identified Promotion Parameters -> 2. Metrics Identification -> 3. Dashboard Development- Do we need to include this as well?
The Solution: