The client, a multinational company offering a diverse range of self-paced courses on its e- learning site, sought to enhance global reach by partnering with third-party platforms for course publication. The content publishing team aimed to compare user behavior on the client’s native platform with a third-party platform to measure platform effectiveness, make necessary improvements, and identify strengths and weaknesses of each platform. TurnB was engaged to conduct a cross-platform comparison study.
In collaboration with the client, TurnB utilized web analytics for the study, employing the following approaches:
The study revealed several key findings: